¤ Extracted from fishbone, microcrystalline calcium hydroxyapatite contains calcium and phosphorus crystals in the correct physiological proportions of 2 : 1, plus growth factors, collagen, vitamins and trace minerals naturally present in healthy bones. It is a particularly bioavailable source of calcium but as calcium affects phosphorus absorption, it is important to also provide phosphorus, in order to avoid creating a deficiency. Phosphorus regulates bone formation and inhibits its resorption as well as influencing calcium metabolism.

¤ Studies show that microcrystalline calcium hydroxyapatite is more effective than other calcium supplements in preventing loss of bone mass in healthy women and in slowing it down in those who already have signs of bone-thinning.

¤ Magnesium plays an essential role in bone formation and promotes the transport and absorption of calcium. Studies show that magnesium deficiency is associated with osteoporosis and fragile bones and that supplementation is linked to an increase in bone mineral density.

¤ Vitamin D is essential for good absorption of calcium in the intestine and its resorption by the bones. It is produced by the skin from exposure to the sun's UV rays and deficiency is common, particularly in older people. Supplementation with vitamin D3 is therefore essential to boost the efficacy of calcium and prevent or slow down bone loss.

¤Boron too has an affect on calcium absorption. It maximises the body's use of calcium, vitamin D and magnesium.

¤Strontium contributes to bone health and solidity. It supports differentiation of osteoblasts and helps maintain a balance in osteoclast activity. It promotes collagen formation which is responsible for the resistance of bones to traction.

¤Menaquinone-7 or MK-7, extracted from natto, is the most bioavailable fraction of vitamin K2 - significantly more active than vitamin K1. Both on its own, or combined with vitamin D3, it supports bone formation, and boosts bone mineral density in menopausal women with and without osteoporosis. Its action is even more intense when combined with calcium.

¤ Marine collagen type 1 appears to have a beneficial effect on osteoblasts and thus helps to maintain bone mineral density.

¤The new, improved Super Bone Formula, boosted by strontium and marine collagen type 1, provides nutrients naturally present in healthy bones that work synergistically to effectively prevent or slow down bone loss.