In ancient Egypt, it was believed that the juice of the plant Aloe vera could impart beauty, health and eternity. Aloe vera was thought to possess cosmetic properties and was called ‘the elixir of youth’. It is said that Cleopatra’s eyes owed much of their legendary radiance to her use of aloe-based eye drops and that the secret of her, and Nefertiti’s, beautiful complexions lay in the daily baths of ass’ milk and aloe pulp.

¤ Aloe vera contains vitamins, enzymes, polysaccharides, steroids, minerals, amino acids, and trace elements. Aloe vera gel is moisturizing, nourishing, astringent, toning, firming, cleansing, softening and de-odorising.

¤ With a pH similar to that of skin, it does not upset – and can restore - the skin’s natural pH.

¤ It provides water and accompanying essential elements to skin tissues, while at the same time enabling the skin to keep this moisture in; it also boosts the skin’s own ability to hydrate itself.

¤ Due to its proteolytic enzymes, it eliminates dead cells from the epidermis, allowing the skin to breathe and improving capillary irrigation.

¤ It activates growth of dermal fibroblasts, cells that are involved in collagen production. It thus has a firming effect on cutaneous tissue and slows down the appearance of wrinkles.

¤ It soothes sunburn and minor irritations, and can be used to treat cuts and mild burns…