Food cravings that manifest as inappropriate snacking throughout the day are not only very common but more importantly, they are impossible to control for those following a low-calorie diet and those trying – but failing - to lose weight. They can sometimes seriously affect body mass index (BMI) and body fat percentage.
There is now a consensus among the scientific community, including the WHO, that daily consumption of soluble fibre represents an effective means of counteracting this by reducing post-prandial glycaemic ‘spikes’ and calorie uptake.
A new form of soluble fibre extracted from the pea family (Pisum sativum) has recently been discovered and clinically tested for its satietogenic effect.
The effects of supplementing with this alpha-galacto-oligosaccharide (AGO) are evident at two levels: Hormonal level
Once ingested, soluble pea fibre reaches the intestine where it is fermented by gut microflora to produce short-chain fatty acids (SCFAs) that influence the release of specific hormones in the stomach and intestines.
Taking Zero Craving will thus:
• reduce ghrelin, a digestive hormone that stimulates appetite;
• increase glucagon-like peptide-1(GLP-1), an intestinal hormone secreted by the ileum during a meal which reduces appetite and food intake. It is believed to have a key anorexic or appetite-suppressing effect;
• stimulate PYY-36, a peptide secreted by the gastrointestinal wall which through its effect on hypothalamus neurons produces a feeling of satiety lasting several hours.
These intestinal hormones are thus able to exert an appetite-controlling effect by acting directly on the brain.
In a 10-week, pre-clinical mouse study, Zero Craving was shown to significantly reduce blood levels of ghrelin, both fasting (– 42 %) and post-prandial.
In addition, consuming food or drink to which Zero Craving powder has been added produces only a very slight increase in post-prandial glycaemia and a near-zero insulin response. Appetite and food intake level
Alongside its hormonal effect, twice-daily supplementation with 6 grams of Zero Craving powder for two weeks significantly reduces the desire to eat and produces a sensation of satiety and fullness, all without the usual frustrations. These were the promising findings of a double-blind, placebo-controlled clinical study evaluated using a visual analogue scale (VAS) for four hours following a calibrated breakfast and an ad libitum lunch.
Food intake at the ad libitum lunch was considerably lower after 14 days’ administration of Zero Craving.
According to the researchers, Zero Craving’s effects were also apparent in the weight and fat mass of the study’s 22 overweight participants, but did not affect their lean mass or require them to make lifestyle changes. Zero Craving thus appears to be a natural substance with clinically-proven benefits which is highly effective at controlling food cravings.
Take is two doses of powder twice a day dissolved in a glass of water, before or with a meal. Zero Craving contains no free sugar, gluten, soya or milk and can therefore be taken by anyone. It is completely suitable for long-term use, with no disadvantages.