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L'équipe SuperSmart

About us
The SuperSmart philosophy

Since its creation in 1992, SuperSmart has always had a clear policy: to offer premium dietary supplements with guaranteed efficacy and safety to help you take care of your health.

More than 400 innovative products of exceptional quality

By maintaining this original course over the years, SuperSmart has built up an exceptionally wide-ranging catalogue of more than 400 supplements.

Our constantly-evolving selection of products is based on the following values and criteria:

Exclusive formulations

SuperSmart''s formulations are exclusive to us and notable among multi-ingredient products for their unique combinations of active ingredients - sourced from across the world for their proven efficacy - or in the case of single-ingredient products, for their scientifically-supported doses and/or forms.

The need dictates the product

While many supplement-providers offer ‘ready-made'' formulations, SuperSmart focuses on addressing specifically-identified health needs. To provide our customers with the optimal efficacy they deserve, we prefer to formulate the composition of our products ourselves.

Science-led formulations

Science lies at the heart of each of SuperSmart''s products, from our knowledge of diseases and ingredients, and our interpretation of scientific studies, through to the formulation of our supplements. We have a strong scientific team made up of experts in several fields: science journalism, pharmacy, nutrition, biochemistry, agri-food engineering.

Uncompromising approach to safety

Paying meticulous attention to both the design and production of our formulations means our products are never anything but extremely safe. Manufacturing processes are exceptionally rigorous, guaranteeing the quality of our products.

Code of ethics

Supersmart prioritises the use of raw materials that meet a code of ethics, seeking to respect the environment and support local and eco-responsible economies (no tests are carried out on animals). They are selected by an agri-food engineer. We never use any excipients on the European list of ‘excipients with known effects''.

Constant innovation

By actively monitoring scientific research, we are always on top of the latest studies. Universities, research centres, suppliers ... SuperSmart draws inspiration from a variety of global experts in order to offer cutting-edge formulations. SuperSmart''s products have always been known for their efficacy and stand out for being technologically-advanced.

Open transparency

SuperSmart attaches great importance to the trust our customers place in us. Our website provides precise, detailed information on the composition of all our products, as well as certificates of analysis confirming their compliance and safety.

Safe, informed advice

Making the right choices for your health requires good advice. We''re able to guide our customers in the right direction with advanced on-line questionnaires, and the opportunity for free one-to-one advice from our pharmacist. Our team of multi-lingual supplementation advisers can also be reached by phone or email.

Fair prices, for the highest quality

Our policy of only offering premium supplements comes at a cost. SuperSmart makes no concessions with its products, even the simplest ones. For example, we offer vitamin C in its ester, phosphorylated ascorbate, and liposomal forms as well as 3 synergistic forms in one ...

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For 32 years, we have been developing unique formulations to improve the health of our customers.

We only use ingredients and doses based on sound findings from scientific research.

Our extremely rigorous manufacturing processes are at the root of our products'' high quality.

We prioritise raw materials that meet a code of ethics.


We guarantee our products are offered in the safest, most bioavailable forms - forms which we''re often the first to make available across the world.

We offer the most advanced, comprehensive formulations with ingredients recognised by reputable scientific studies for their efficacy and bioavailability.

As you''ll see from the certificates of analysis on our website, no tests are carried out on animals.

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Quality, research and innovation:
Supersmart''s commitments

Since our company was established, our policy has remained the same: to prioritise quality, safety, efficacy and scientific validation. A simple, authentic approach which has brought us a growing number of loyal customers (see our page avis-clients ). To whom we once again extend our sincere thanks !

Discover the products
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Innovation and work

A small, friendly company, our team works constantly to stay abreast of the latest innovations and research.

The management of our shipments is entrusted to logistics specialists using tools at the forefront of innovation and efficiency in this field.

We offer reliable information and advice about supplements and your health. To do so, we collaborate with scientific journalists and translators specialising in the field of health.

Our range of products is constantly evolving: we introduce new products every month and regularly review the composition of our top products.

We offer a dozen or so supplements which are hard, if not impossible, to find elsewhere. We''re able to do this because we source ingredients of the highest calibre from around the world.

Any questions?


Call us:
00 44 (0)2 03 49 96 281
From 8am to 5pm

Frequently-asked questions

Find answers to the most common questions

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The SuperSmart team

Any questions?

Are SuperSmart’s products really more expensive than those of other companies?

In health more than any other sector, the ‘cheapest’ inevitably ends up costing more. Poor quality supplements may be less expensive but in the long run, your health will pay the price.

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Why are the product descriptions and information sometimes so difficult to read?

Clear, transparent and documented information is the key to making educated choices. There are so many schools of thought and fanciful theories on nutrition-related matters that we have always made scientific information an absolute priority. But this no easy task. Nutrition and biochemistry are complex subjects which are difficult to communicate in lay language without compromising on scientific rigour. It’s why so few health professionals attempt it, forcing consumers interested in nutrition to search almost surreptitiously for information themselves.

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Where are your products manufactured and dispatched from?

We make around 60% of our products in the United States and 40% in Europe. Despite the unfavourable exchange rate, the American market remains by far and away the global benchmark for nutritional supplementation and we develop many products there that we simply wouldn’t be able to in Europe. Our main distribution centre is in the Netherlands, with a second centre in the US. Our administration and customer services have been located in Luxembourg for more than 15 years. This set-up is admittedly rather complex but it gives us flexibility, resilience and reliability.

Do your products contain allergens?

The most common dietary allergies involve foods that feature widely in our diet, such as eggs, milk, nuts (almonds, hazelnuts, cashew nuts…), shellfish, peanuts, celery, etc. These are all included on an EU regulations list of common allergens, and we are committed to alerting customers when they are present in our supplements.

As we are keen to offer you natural-source ingredients, some of our supplements unsurprisingly contain ingredients included on this list. Our krill oil supplement obviously contains shellfish, just as our excellent supplement Celery 3nb contains celery seeds. That’s precisely why they’re so popular.

Rest assured, however, that you’ll never find any synthetic allergens in our excipients.

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