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Welcome Who are we ?

Who are we ?

SuperSmart.com was one of the very first brands in Europe to market dietary supplements. The supersmart.com website was created in 1996 in the early days of the Internet. Initially, the company imported products from the United States, but today, it is a major player in the global nutritional supplement market and produces its own formulations.

More than 400 innovative products of exceptional quality

Since our launch onto the European supplement market 27 years ago, Supersmart has placed innovation and excellence at the heart of its operations. Over the years, this fundamental principle has allowed us to sustain an exceptionally diverse catalogue of supplements in which you’ll find:

Quality, Research and Innovation: Supersmart’s 15 commitments

Since the company was created, our guiding principle has remained the same: to prioritise quality, safety, efficacy and scientific validation. A simple, honest principle which has seen an increasing number of our customers return to us time and time again (see our customer review page). To them, we once again say a sincere thank you!


  1. For 27 years, we have been developing unique formulations to improve the health of our customers, with a constant commitment to ensuring product quality across every stage of the production process.
  2. As we use only those ingredients and dosages scientifically demonstrated to give the best results, we are able to offer outstanding value for money.
  3. The quality of our products also lies in the rigour applied to manufacturing processes. Our production and packaging methods are GMP-compliant (adhering to Good Manufacturing Practice)and HACCP-certified, ensuring maximum traceability and safety.
  4. We prioritise ethically-sourced raw materials from environmentally-responsible suppliers, supporting local, eco-friendly economies wherever possible. These are selected by an agri-food engineer.
  5. We use nothing in our products that appears on the European list of ‘excipients with recognised effects’. Over 90% of our products contain only natural excipients (rice flour, rice bran and acacia gum).
  6. We are including more and more organically-produced ingredients.


  1. We guarantee that our products are offered in their safest, most easily-absorbed forms – in many cases, we’re the first to make these forms available to consumers worldwide.
  2. We offer the most advanced and comprehensive formulations containing ingredients which reputable studies have shown to be effective and bio-available.
  3. We never use ingredients tested on animals, as can be seen from the certificates of analysis published on our website,.
  4. The development of our products is coordinated by a Doctor of Pharmacy and recognised specialist in nutrition.

Innovation and operations

  1. We’re a small, friendly company (fewer than 20 employees) located in Luxembourg. We work hard to remain at the cutting edge of innovation and research.
  2. The dispatch of our products has been entrusted to logistics professionals who have access to the most innovative and effective tools available.
  3. We offer reliable information and advice both on our dietary supplements and on the health issues that concern you. To this end, we work directly with scientific journalists and translators who are specialists in the area of health.
  4. Our product range is constantly evolving: each month, we introduce two new products and regularly review the composition of our top products.
  5. We offer around a dozen supplements which are difficult – if not impossible – to find elsewhere. We’re able to do this because we search the globe for ingredients of the highest calibre.

Rest assured that our friendly and cheerful teleoperators are available every day to help in whatever way they can. Please don’t hesitate to contact us (see "contact") if you have any technical issues, problems with late orders, adding items to your basket – anything at all, in fact!

You can also check our frequently-asked questions to find out more about the selection and manufacture of our supplements, how our prices are calculated, our use of excipients, etc.

We look forward to being of service:
4400 reviews
Il y a 5 jours
Great service. Arrived very quickly. Thank you
Il y a 15 jours
PENALVA Francisco Luis
Il y a 16 jours
I have been a customer for a very long…
I have been a customer for a very long time now and probably I shall continue buying from you as long as I am alive. I am now 80 years old and my health problems are COPD ( I was a heavy smoker for over 50 years ) and an amputee ( above the knee right leg removal ) I had two minor strokes ( blocked Carotyde ) and I have a stent inserted. Otherwise, I'm checked annually by a cardiologist, a nephrologist, and a urologist, and they all find me in good shape. The food supplements I purchase from you I use them without any supervision but based on my philosophy to take all essential nutrients at low rates daily. I have no side affects.
Cleanthid Pittas
Il y a 20 jours
Super fast delivery and great product…
Super fast delivery and great product quality
Claudia Mares
Il y a 28 jours
Fast delivery.
Fast delivery.
Il y a 28 jours
Excellent products
Excellent products, and delivery service is very good. I trust your brand very much and I like how you describe the science behind each supplement.
Il y a 47 jours
Good range of products and everything I…
Good range of products and everything I want is always in stock and is dispatched very speedily.
Barry Humphries
Il y a 47 jours
A good site
Normally fastto deliver, but this time a little late. I have used Supersmart a lot and their delivery is perfect.
Il y a 55 jours
Tres bon service
Tres bon service
Barbara F.
Il y a 64 jours
Good product and arrived in good order
Good product and arrived in good order
Il y a 68 jours
Quality of products seems to be good…
Quality of products seems to be good but items are too expensive..
Il y a 68 jours
Serious business company
work there 6 months ago thru agency. busy place but great friendly place to work. all is very helpful although it is a Chinese base company. Very serious towards staff discipline and their business. most negative review on about the company are the people who couldn't get in work as the contract staff "people who are not serious about their job or time waster".
Corgan S Billy
Il y a 70 jours
Supersmart is always reliable and fast…
Supersmart is always reliable and fast since long years , my recommendatoion.
Il y a 71 jours
Great selection of products and Service
Great selection of products. Fast delivery and never had a complaint/ or mistake in my order. Great discount system for loyal customers. I would recommand it wholeheartedly!
LACKNER Frederique
Il y a 78 jours
I love the product range of Supersmart…
I love the product range of Supersmart and I also love the permanent loyalty discount policy that grants you a discount without having to fool around with annoying discount codes and all the "noise" that goes around. For me, that is definitely worth a 2 thumbs up. Supersmart and Super-nutrition are also the best places I know to buy hormonal supplements on the web. Again, thank you for that.
Iversen (Luxembourg)
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All rights reserved