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Welcome Who are we ?

Who are we ?

SuperSmart.com was one of the very first brands in Europe to market dietary supplements. The supersmart.com website was created in 1996 in the early days of the Internet. Initially, the company imported products from the United States, but today, it is a major player in the global nutritional supplement market and produces its own formulations.

More than 400 innovative products of exceptional quality

Since our launch onto the European supplement market 29 years ago, Supersmart has placed innovation and excellence at the heart of its operations. Over the years, this fundamental principle has allowed us to sustain an exceptionally diverse catalogue of supplements in which you’ll find:

Quality, Research and Innovation: Supersmart’s 15 commitments

Since the company was created, our guiding principle has remained the same: to prioritise quality, safety, efficacy and scientific validation. A simple, honest principle which has seen an increasing number of our customers return to us time and time again (see our customer review page). To them, we once again say a sincere thank you!


  1. For 29 years, we have been developing unique formulations to improve the health of our customers, with a constant commitment to ensuring product quality across every stage of the production process.
  2. As we use only those ingredients and dosages scientifically demonstrated to give the best results, we are able to offer outstanding value for money.
  3. The quality of our products also lies in the rigour applied to manufacturing processes. Our production and packaging methods are GMP-compliant (adhering to Good Manufacturing Practice)and HACCP-certified, ensuring maximum traceability and safety.
  4. We prioritise ethically-sourced raw materials from environmentally-responsible suppliers, supporting local, eco-friendly economies wherever possible. These are selected by an agri-food engineer.
  5. We use nothing in our products that appears on the European list of ‘excipients with recognised effects’. Over 90% of our products contain only natural excipients (rice flour, rice bran and acacia gum).
  6. We are including more and more organically-produced ingredients.


  1. We guarantee that our products are offered in their safest, most easily-absorbed forms – in many cases, we’re the first to make these forms available to consumers worldwide.
  2. We offer the most advanced and comprehensive formulations containing ingredients which reputable studies have shown to be effective and bio-available.
  3. We never use ingredients tested on animals, as can be seen from the certificates of analysis published on our website,.
  4. The development of our products is coordinated by a Doctor of Pharmacy and recognised specialist in nutrition.

Innovation and operations

  1. We’re a small, friendly company (fewer than 20 employees) located in Luxembourg. We work hard to remain at the cutting edge of innovation and research.
  2. The dispatch of our products has been entrusted to logistics professionals who have access to the most innovative and effective tools available.
  3. We offer reliable information and advice both on our dietary supplements and on the health issues that concern you. To this end, we work directly with scientific journalists and translators who are specialists in the area of health.
  4. Our product range is constantly evolving: each month, we introduce two new products and regularly review the composition of our top products.
  5. We offer around a dozen supplements which are difficult – if not impossible – to find elsewhere. We’re able to do this because we search the globe for ingredients of the highest calibre.

Rest assured that our friendly and cheerful teleoperators are available every day to help in whatever way they can. Please don’t hesitate to contact us (see "contact") if you have any technical issues, problems with late orders, adding items to your basket – anything at all, in fact!

You can also check our frequently-asked questions to find out more about the selection and manufacture of our supplements, how our prices are calculated, our use of excipients, etc.

We look forward to being of service:
6559 reviews
Il y a 9 jours
Failed sendings
No complaints about the quality of the products, but the sending has failed two times and I had to claim it, which led to a noticeable delay in delivery.
Juan Carlos Paniagua
Il y a 14 jours
Good products
Good products, fast shipping.
Il y a 27 jours
Have dealt with supersmart many times…
Have dealt with supersmart many times as usual there service is excellent great product range no problem recommending them .
Patrick Hughes
Il y a 29 jours
good products but quite expensive and…
good products but quite expensive and prices have increased. Shipment takes too long
Il y a 42 jours
Excellent shipping
Excellent shipping. Very Easy to buy from You. Many thanks.
Il y a 43 jours
Everything is perfect and I am very…
Everything is perfect and I am very satisfied video pharmacy, thank you
Il y a 50 jours
Dear People,
Dear People, I buy products from you for a long long time. I am nearly always satisfied with the quality of those products. What really annoys me is that if I log on a side i am flooded with advertiesment from you very extreme. You can see mu IP adress and please no ad's any more I will buy the products anyway. kind regards Hero Bos
H Bos*
Il y a 56 jours
Bought Supersmart Betain HCL
Bought Supersmart Betain HCL. Mainly because the ingredients were simply Betain HCL, Protease, and Acacia gum. Item arrived promptly though it was addressed to the wrong country on the sending confirmation. Don't know how. The product did exactly what it was supposed to do. Reduced the feeling of fullness after meals. Main goal was to prevent food staying too long in the digestive tract and leading to bacterial overgrowth. But it was also great to just not feel so full after eating. No adverse reactions. Would buy again, if I can't find it cheaper elsewhere or if I find the quality is unbeatable, as it is quite expensive for something I use so much of - a bottle cost 19EUR and lasts about a month, and it is neither a vitamin nor mineral supplement, only a digestive aid - however no complaints about the quality of the product or its packaging.
Il y a 58 jours
Delivery issue with courier, but Super Smart proactively resolved problem
Initially there was a problem with the courier, but my order was resent quickly and redelivered, and Super Smart we’re very proactive in resolving the matter.
Il y a 59 jours
On 30 June I paid for 4 packages of…
On 30 June I paid for 4 packages of SAM-E. Up to now nothing was delivered. I would like to have my money back
Il y a 66 jours
Everything was delivered in good order
Everything was delivered in good order
Il y a 68 jours
Very good supplement and superior…
Very good supplement and superior quality.
Magna Patricia de Jesus Jardim
Il y a 72 jours
Service rapide impeccable
Service rapide impeccable
Il y a 72 jours
The right items delivered in time
The right items delivered in time. And good communication by email informing, the position of my item though out its journey.
Il y a 76 jours
Service, deliveryand qualitiy is outstanding
ERNST Herbert
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