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SuperSmart : notre histoire

Our story

SuperSmart, more than 30 years of expertise serving the future of healthcare

1991

A pioneering vision of preventive healthcare in France

In 1991, prevention was not part of discussions around the French healthcare system; dietary supplements were rare if not absent from pharmacy shelves. This was in sharp contrast to the United States where supplements were booming and where taking care of your own health was a high priority.

Convinced that preventive self-care was possible – and indeed necessary, SuperSmart took inspiration from what was happening across the Atlantic and quickly established itself as a pioneer in nutritional supplementation in Europe.

vision pionnière

1992

Initially in pharmacies

In 1992, SuperSmart began by approaching pharmacies as key points of contact with the general public on matters of health. This preventive healthcare approach proved compelling and the pharmacy network quickly expanded. By the end of the first year, around 2500 pharmacies were stocking SuperSmart products.

pharmacie

1993

Direct sales

At the same time, SuperSmart was raising its profile via mailshots and adverts in specialist and general press. Gradually, the brand began to publish its own newsletter – ‘Nutranews' – sent to regular customers. Several years ago, the printed newsletter gave way to a digital version, with articles on nutrition, advances in research and preventive health: the SuperSmart Blog.

vente directe

1995

Prescription

In 1995, SuperSmart also went down the prescription route in order to introduce its products to doctors who could then recommend them to their patients. Naturopaths, micro-nutritionists, doctors, practitioners of alternative medicine... To this day, dedicated SuperSmart teams work closely with various health experts.

prescription

1996

SuperSmart on line since 1996 !

After building a reputation through direct sales, SuperSmart once again showed boldness and vision by launching, in 1996, the very first website selling on-line dietary supplements to individuals. The internet soon grew from its nascent beginnings to become hugely successful, encouraging the brand to devote all its efforts to on-line sales. Since first launching its website, SuperSmart has kept pace with developments in e- commerce, regularly offering new services made possible by advances in technology.

SuperSmart website

2002

A European player

Meanwhile, the company moved from its original location in the south of France to Luxembourg, a more central site for European and international development.

By collaborating closely with translators specialising in science and nutrition, and opening local branches, SuperSmart was able to produce its catalogue in 7 languages for worldwide distribution.

The SuperSmart team was also strengthened by multilingual advisers able to respond to customers' requests in 7 languages.

au centre de l'Europe

2010

Going green

Over the years, the entire catalogue has been reviewed to remove non-essential excipients, and to systematically offer organic, eco-friendly versions whenever possible. For example, the Calanus finmarchicus used in the production of Arctic Plankton Oil is harvested from the Arctic Ocean in total compliance with the local bioeconomic strategy; the fish oil in Super Omega 3 comes from sustainable ‘Friend of the Sea®' fisheries; Chaga mushroom is hand-picked and its active principles obtained by water extraction; the 5 plants that make up Wild Amazonian Formula are also gathered by hand from the Amazonian rainforest ... You can see many more examples by browsing the product pages that make up the SuperSmart catalogue.

ecologie

2020

International reach

Having opened a US subsidiary in Miami, SuperSmart began expanding into Asia. First in China, and more recently in Japan, SuperSmart successfully adapted to the marketing and logistical challenges imposed by the cultural diversity and geographical distance of these countries.

After more than 30 years of expertise and continuous innovation, no other supplement brand is as comprehensive as SuperSmart, or present in so many countries in Europe, Asia and the United States.

developpement international

1991

A pioneering vision of preventive healthcare in France

In 1991, prevention was not part of discussions around the French healthcare system; dietary supplements were rare if not absent from pharmacy shelves. This was in sharp contrast to the United States where supplements were booming and where taking care of your own health was a high priority.

Convinced that preventive self-care was possible – and indeed necessary, SuperSmart took inspiration from what was happening across the Atlantic and quickly established itself as a pioneer in nutritional supplementation in Europe. vision pionière

Initially in pharmacies

In 1992, SuperSmart began by approaching pharmacies as key points of contact with the general public on matters of health. This preventive healthcare approach proved compelling and the pharmacy network quickly expanded. By the end of the first year, around 2500 pharmacies were stocking SuperSmart products.

pharmacie

Direct sales

At the same time, SuperSmart was raising its profile via mailshots and adverts in specialist and general press. Gradually, the brand began to publish its own newsletter – ‘Nutranews' – sent to regular customers. Several years ago, the printed newsletter gave way to a digital version, with articles on nutrition, advances in research and preventive health: the SuperSmart Blog.

vente directe

Prescription

In 1995, SuperSmart also went down the prescription route in order to introduce its products to doctors who could then recommend them to their patients. Naturopaths, micro-nutritionists, doctors, practitioners of alternative medicine... To this day, dedicated SuperSmart teams work closely with various health experts.

prescription

SuperSmart on line since 1996 !

After building a reputation through direct sales, SuperSmart once again showed boldness and vision by launching, in 1996, the very first website selling on-line dietary supplements to individuals. The internet soon grew from its nascent beginnings to become hugely successful, encouraging the brand to devote all its efforts to on-line sales. Since first launching its website, SuperSmart has kept pace with developments in e- commerce, regularly offering new services made possible by advances in technology. Supersmart website

A European player

Meanwhile, the company moved from its original location in the south of France to Luxembourg, a more central site for European and international development.

By collaborating closely with translators specialising in science and nutrition, and opening local branches, SuperSmart was able to produce its catalogue in 7 languages for worldwide distribution.

The SuperSmart team was also strengthened by multilingual advisers able to respond to customers' requests in 7 languages. au centre de l'Europe

Going green

Over the years, the entire catalogue has been reviewed to remove non-essential excipients, and to systematically offer organic, eco-friendly versions whenever possible. For example, the Calanus finmarchicus used in the production of Arctic Plankton Oil is harvested from the Arctic Ocean in total compliance with the local bioeconomic strategy; the fish oil in Super Omega 3 comes from sustainable ‘Friend of the Sea®' fisheries; Chaga mushroom is hand-picked and its active principles obtained by water extraction; the 5 plants that make up Wild Amazonian Formula are also gathered by hand from the Amazonian rainforest ... You can see many more examples by browsing the product pages that make up the SuperSmart catalogue. ecofriendly

International reach

Having opened a US subsidiary in Miami, SuperSmart began expanding into Asia. First in China, and more recently in Japan, SuperSmart successfully adapted to the marketing and logistical challenges imposed by the cultural diversity and geographical distance of these countries.

After more than 30 years of expertise and continuous innovation, no other supplement brand is as comprehensive as SuperSmart, or present in so many countries in Europe, Asia and the United States.

developpement international

An ever-evolving catalogue

Smart Drinks

The Beginning and ‘Smart Drinks'

Initially offering a modest selection of nonetheless essential products, the catalogue has grown considerably over the years in line with scientific advances. It now contains no less than 400 different items.

Our very first products, ‘Smart Drinks', were sold in pharmacies and trendy bars. These energising ‘cocktails' (based on vitamins C and B6, phenylalanine and caffeine) targeted brain function to boost memory and improve cognitive ability. Originally offered in the form of dilutable powders, they were later sold in ready-to-drink cans, before being phased out during the 1990s.

The early days of ‘Smart Drinks' subsequently made way for more sophisticated formulations including our iconic multivitamin Daily 3©.

Acquisition of expertise

Daily 3© est incontestablement le développement le plus complexe réalisé par SuperSmart en raison de son grand nombre d'ingrédients. With its multiple ingredients, Daily 3© is without doubt the most complex formulation developed by SuperSmart. When first introduced, it contained 25 substances. Since then, the formulation has continued to evolve, reflecting advances in scientific research, advances identified as part of our constant search for innovation. Today, each capsule of Daily 3© contains 45 different ingredients (vitamins, minerals, phytonutrients...), delivering outstanding efficacy.

A technical feat that's testament to SuperSmart's extraordinary expertise. This all-encompassing formulation is also the brand's best-selling product in many countries.

Daily 3
DHEA

Trailblazing is part of the brand's DNA

Scoring another first in Europe, SuperSmart launched its DHEA product in 1999.
Fresh from the United States, DHEA quickly conquered the French market, spearheaded by the famous Professor Beaulieu who championed its anti-ageing benefits.

Since then, many other cutting-edge supplements have been added to the catalogue.

Already stepping into the future

avenir

We are especially proud of our comprehensive range of probiotics, including the essential Lactobacillus Gasseri.

The ‘anti-ageing' range at the heart of the SuperSmart catalogue is clearly a particular focus and one that's constantly evolving. Recent years have seen the addition of innovative supplements such as PQQ Cycloastragenol and Nicotinamide Mononucleotide.

Be assured that our Product Development team continues to carefully scrutinise the latest technological advances and scientific discoveries in order to offer you new, safe and effective products in the latest, most innovative forms. That's the whole SuperSmart philosophy!

Any questions?

Are SuperSmart’s products really more expensive than those of other companies?

In health more than any other sector, the ‘cheapest’ inevitably ends up costing more. Poor quality supplements may be less expensive but in the long run, your health will pay the price.

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Why are the product descriptions and information sometimes so difficult to read?

Clear, transparent and documented information is the key to making educated choices. There are so many schools of thought and fanciful theories on nutrition-related matters that we have always made scientific information an absolute priority. But this no easy task. Nutrition and biochemistry are complex subjects which are difficult to communicate in lay language without compromising on scientific rigour. It’s why so few health professionals attempt it, forcing consumers interested in nutrition to search almost surreptitiously for information themselves.

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Where are your products manufactured and dispatched from?

We make around 60% of our products in the United States and 40% in Europe. Despite the unfavourable exchange rate, the American market remains by far and away the global benchmark for nutritional supplementation and we develop many products there that we simply wouldn’t be able to in Europe. Our main distribution centre is in the Netherlands, with a second centre in the US. Our administration and customer services have been located in Luxembourg for more than 15 years. This set-up is admittedly rather complex but it gives us flexibility, resilience and reliability.

Do your products contain allergens?

The most common dietary allergies involve foods that feature widely in our diet, such as eggs, milk, nuts (almonds, hazelnuts, cashew nuts…), shellfish, peanuts, celery, etc. These are all included on an EU regulations list of common allergens, and we are committed to alerting customers when they are present in our supplements.

As we are keen to offer you natural-source ingredients, some of our supplements unsurprisingly contain ingredients included on this list. Our krill oil supplement obviously contains shellfish, just as our excellent supplement Celery 3nb contains celery seeds. That’s precisely why they’re so popular.

Rest assured, however, that you’ll never find any synthetic allergens in our excipients.

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